Practical and concrete recommendations to improve your business plan executive summary, increasing the effectiveness of the ‘first impression,’ giving the potential lender or investor a total understanding of your concept.

Does your current executive summary leave something to be desired? Frustrated by how to structure your executive summary? Do you know that lenders will fight to get your business concept funded if they truly believe in your business, even if you aren’t the perfect candidate? You’re going to the bank for lending or you’re approaching an investor, your business ideas are jotted down… and you still don’t feel that your start-up business is properly organized.

The MASTERPLANZ mission: starting with an analysis of the entrepreneur’s business plan needs, we offer four distinctly different business plans focused on four completely different funding methods; from there we work with each client to fully understand and portray their concept and use the strengths of our well rounded team to help the client overcome any of their current weaknesses.

We don’t

• Use a business plan template – every business plan and financial model is originally created for the individual business.
• Waste your time gathering superfluous, page-filling information that doesn’t matter to the business plan’s final audience.
• Burden you with questions you don’t understand. Our priority is to simply create the document you need.

We do

• Significantly increase your chances at success by helping you to create a compelling and even “story telling” document.
• Give you the benefit of 46 years combined experience in creating compelling business plans for our own companies and others.
• Take an objective view, never hesitating when you need some guidance in an area where you are just, “not sure.”
• Stand behind our work with a guarantee that, “if you get denied lending based on the business plan we write… we will give you a full refund.”

Business Plan Executive Summary: more than just a good first impression

A great executive summary is one thing – sellable. You have to convince the reader of your concept, the need for it, the person(s) that will be running the show, why your company will succeed, how you will get started and much more. You also have to do this in one or two pages and remain original (remember most business investors read hundreds or even thousands of business plans each year). Sound like a lot? Well, it is. There’s no way around it… a compelling business plan executive summary is an art form. But just like Michelangelo didn’t paint the Sistine Chapel in one day, a good business plan writer cannot build a compelling executive summary in a day.

You must first understand the key word in an executive summary. You guessed it… summary. A good business plan executive summary will give the reader insight into what is in store for them if they continue reading your business plan. Therefore, you must have first written and fully developed every aspect of your business plan. You wouldn’t believe the number of entrepreneurs and even “business plan professionals” who don’t get this first step correct. Writing your executive summary before you take the time to create the business or marketing plan is a classic case of putting the horse before the wagon.

So let’s take a second and answer one question: Do you have your business plan finished? If the answer is no then click here and we will give you some general information on how to get started. If the answer is yes… read on.

OK, so you have your business plan done and you are looking to write your executive summary. The very first thing that you should think of is the need within the marketplace that your concept or business solves. And yes, even good restaurant business plans must be solving a problem. Now these problems don’t have to be a cure for cancer or how to land a man on Mars, but just the same… this is important. For example – In the downtown region of Portland, OR there is a significant need for early evening dining that is affordable for mid-level professionals to dine at regularly, yet classy enough to host a meeting with a client. And boom! A “need” is born. A need gets the reader thinking. You want him/her to say, “You know what, I’ve been downtown and you are right.”

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